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Target’s Same-Day Services Drive Remarkable Growth As Shoppers Rush to Adopt Them

Target is beginning to see the impact of its same-day digital fulfillment services.

The retailer’s same-day services consist of in-store pickup; drive-up, now at more than 1,550 stores; and same-day delivery through Shipt. The three combined accounted for more than a third of Target’s digital sales in its second quarter 2019, up from about 20% last year. Combined sales for the three services have doubled over the last year, accounting for nearly three quarters of Target’s 34% digital comp growth in the second quarter.

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