Given the costliness of implementing same-day delivery and shipping, and consumers’ lukewarm feelings on it, the investment may not be worth it for some retailers, according to Forrester.
A more cost-effective way to provide products quickly is buy online, pick up in store, Forrester said. Almost a quarter (22%) of U.S. online consumers are interested in buying online and picking up at the nearest store, while 27% are interested in curbside pickup and 15% seek out drive-thru pickup options, according to the report.
