image credit: Adobe Stock

How Ebay is Separating Itself from the Marketplace Pack with a Focus on ‘Enthusiasts’

October 3, 2023

As it marks its 28th year in business, Ebay finds itself in a vastly different world than the one where it started. Back in 1995, “online marketplaces” weren’t a thing, Amazon was still just a bookseller, Google didn’t even exist and the idea of buying most things secondhand was considered tacky rather than trendy.

Taken in that light, the creation of Ebay can feel almost prescient, especially when you consider that the platform is now one of the oldest businesses in not one but two of ecommerce’s biggest movements — marketplaces and resale.

Read More on Retail TouchPoints