Today’s shoppers are walking into your stores with more data than ever before. Most customers do some combination of browsing your website, checking inventory, comparing prices, and reading reviews for both your store and competitors before they even arrive.
With such a focus on all the digital information that’s available and the new technology that’s developing, many retailers are making efforts to digitize the entire shopping experience with self-checkouts and a seamless experience. However, the sales associate still plays a vital role in the consumer’s shopping experience and in the retailer’s bottom line.
