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Vitamix adds PayPal Credit to its checkout recipe

February 13, 2017

Vita-Mix Corp. is mixing up its payment offerings.

The premium blender brand was looking to increase its conversion rate on its most expensive products, which are blenders costing more than $500, says Holly Hacker, director of sales and customer experience at Vitamix.

The brand manufacturer and online retailer launched its own financing tool on Vitamix.com in 2015 that allowed customers to pay for products in three or five installments. Beyond increasing conversions on high-end products, Vitamix hoped offering the installment payment option would broaden its customer base to include  more mid-market customers.

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