Within the last 10 years, the retail industry has experienced an unprecedented digital transformation, further supercharged by the pandemic. In fact, since the pandemic began in 2020, e-commerce has grown two to five times faster than years previous, and in 2022, global e-commerce sales were expected to reach $5.5 trillion.
This growth in digital transformation means that online retailers now have more data than ever to organize and leverage for decision making. As a result, brands need to identify ways to tap into all of that insight-rich data faster than their competitors to find smarter ways to meet shifting customer preferences and outflank the competition.
