Coupons are the No. 1 way US retailers have gotten into mobile, according to April 2016 research by mobile development firm PointSource. But retailers may be getting involved in the space with strategic uncertainty.
Almost 60% of US retail marketing and IT professionals surveyed said their company used mobile coupons, the highest of any mobile tactic or technology. Another 51% offered mobile payments, and 40% said their company had a loyalty app.
