Fewer consumers say they are deterred from making an online purchase if the retailer charges sales tax than said so a few years ago, according to a new survey by Bizrate Insights, a division of digital marketing technology firm Connexity Inc.
Only 29% of shoppers surveyed Aug. 1-4 called sales tax an important factor in their purchase decision, versus 37% when Bizrate Insights asked the same question in 2013 and 2011.
Behind the shift may be the reality that more online retailers are charging sales tax as they build more warehouses around the country and thus become required by more states to collect and remit sales tax.
