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Are retail communications out of sync with consumers?

January 18, 2023

A survey from Emarsys finds retailers failing to align with consumers when it comes to when, how and what they want to hear.

When it comes to frequency, the survey found 61 percent of retailers surveyed believe that their customers want to hear from them multiple times a week. Only 31 percent of consumers agree with that schedule, however, with the majority preferring contact once a week or less.

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