TikTok is set to make a major push into ecommerce this year as it prepares to launch a host of new features aimed at driving sales on its platform.
The Chinese short-form video behemoth is understood to have informed advertisers that it will soon allow US video makers to link to products of their choice and earn a commission on any sales.
According to the Financial Times, creators will be able to link any products they want even if they are not formally sponsored by the brand.