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Do consumers need beauty products delivered within an hour?

Sephora is partnering with Instacart to support online delivery of beauty products in “as fast as an hour” from local retail stores across the country.

Customers will be able to have Sephora’s selection of makeup, skincare, haircare, fragrances and beauty tools delivered for the same price as in-store via Instacart’s online marketplace. The standard delivery fee is $3.99 for same-day orders over $35; fees vary for one-hour deliveries and those under $35.

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