In a holiday season defined by the continued spread of COVID-19, Target clearly anticipates customers will keep leaning on same-day options as they try to minimize time spent in indoor public spaces.
During the second quarter, Target’s same-day services (Pick Up, Drive Up and Shipt) grew at a ferocious 273%. In its press release, the company said that 10 million new customers shopped its website and demand for its same-day fulfillment options quadrupled during the first half of 2020.
