YouTube is expanding its social commerce features as it introduces shopping features to the world’s biggest video streaming site.
The move comes as a way of diversifying income as the digital ad slowdown starts to affect to the tech sector.
Its new ecommerce feature has been introduced to its Shorts medium, the Alphabet-owned company’s attempt to edge in on TikTok‘s short-form video dominance.
Users will be able to shop products as they scroll through their YouTube shorts feed.
