Major retail industry players including H&M, luxury brand holding company Kering and Zara parent company Inditex have agreed to purchase 550,000 metric tons of sustainable alternatives to materials sourced from ancient and endangered forests.
Every year, more than 3.2 billion trees are cut down to produce fiber for packaging and clothing, releasing vast amounts of CO2. However, wood alternatives such as agricultural residues and recycled textiles are available and can be scaled to prevent logging these forests at an untenable rate.
