The pandemic has shaken up the retail and ecommerce arenas, with much of consumer spending shifting to the latter. It has forced a rethinking of how stores can reconnect with shoppers. In-store experiences are one way brick-and-mortar retailers can stay relevant in the face of ecommerce, which is estimated to have grown to $178B in 2020 as a result of COVID-19. During the revitalization of brick-and-mortar stores post-pandemic, developers can find inspiration in theme park design and retail integration for improved experiences and seamless storytelling.
