According to Juniper Research, global e-commerce sales conducted by voice assistants are expected to expand more than four-fold by 2023. Devices with screens, however, “will be imperative” to driving the growth by improving checkout efficiency.
Co-author Meike Escherich commented in a statement, “Voice assistant platforms must ensure that the user experience is so seamless that transactions are carried out via these platforms, rather than requiring additional devices.”
