Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy.
Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following:
78% of organizations say data-driven marketing increases lead conversion and customer acquisition
64% of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive global economy
66% of marketing leaders have seen an increase in new customers as a result of data-driven initiatives
