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The California Consumer Privacy Act: What Does it Mean for Merchants?

December 4, 2019

On January 1, 2020, the California Consumer Privacy Act (CCPA) will come into effect. In this article, we’re going to give you a crash course on what the CCPA is, what it means for your business and what you have to do to comply with the new data privacy regulations.

What is CCPA?

California Assembly Bill (AB) 375, also referred to as the California Consumer Privacy Act of 2018, was signed into law by Governor Jerry Brown and is scheduled to be effective as of January 1, 2020. The official goal of the CCPA is to “further Californians’ right to privacy by giving consumers an effective way to control their personal information.” The CCPA outlines five new rights available to Californians.

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