Cyber Monday once again set sales records, collecting an awe-inspiring $9.4 billion, making it the single biggest digital sales day ever, reports Adobe.
Adobe bases its estimate by measuring transactions from 80 of the top 100 U.S. online retailers. The record-setting $9.4 billion estimate marks a 19.7% year-over-year increase, besting last year’s $7.9 billion record. Mobile transactions soared with $3.1 billion of Cyber Monday online sales coming from smartphones, representing the highest ever YoY dollar growth for this device.
