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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

October 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

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