One of the most significant retail trends created by the mobile era is customer demand for free Wi-Fi. This demand represents an enormous, yet underutilized opportunity for retailers. We’re referring to what’s known as advanced guest Wi-Fi, a burgeoning approach to engaging retail customers that is rapidly on its way to being a strategic competitive weapon for any organization with brick and mortar locations.
Advanced guest Wi-Fi is differentiated from the standard Wi-Fi offered at your local coffee shop by a host of branded features and services, often leveraging location-based technologies, in order to benefit both the retail shopper and the retailer providing the service.
