Google Shopping ads captured 53% of retail marketers’ AdWords budgets for the first time, according to new research from Sidecar.
In the 2017 Google Shopping Benchmarks Report, which examines data from more than 19 billion user sessions on e-commerce sites in 2016, found that last year was the tipping point for Shopping ads versus text ads.
In the past, text ads have been the top priority on Google, but now Shopping ads are retailers’ preference for selling products on the site. In total, Google Shopping ads accounted for 16.1% of e-commerce sales in 2016.
