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Why retailers are trying on showrooms

Retail is going through a monumental transition period, to say the least.

Giants of industry, such as Macy’s and J.C. Penney, are struggling to find focus and customers, while formerly pure-play e-commerce newcomers such as Bonobos and MM. LaFleur have increasingly branched out into brick-and-mortar locations. Even Wal-Mart has begun exploring new ideas with its tech incubator, Store No. 8. It’s also reportedly in advanced talks to acquire Bonobos for about $300 million. In addition, Modcloth, which was recently purchased by Wal-Mart-owned Jet.com, opened its first permanent showroom in Austin, TX in January.

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