Mall of America has announced a unique location-based artificial intelligence (AI) chatbot program to engage with consumers and provide faster customer service to busy shoppers this holiday season. The chatbot will live on Mall of America’s website, mobile app, and Facebook page, as an Amazon Alexa skill.
Mall of America collaborated with Satisfi Labs on the chatbot. The fully integrated retail location bot uses multiple data feeds, over different customer touch-points, to answer customer’s questions in natural language, within seconds in real time. The bot can answer complex questions around gifting, food recommendations, and attractions and holiday events happening in America’s largest mall, based on a user’s specific location.
