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In-store mobile tech draws repeat shoppers, study finds

January 14, 2020

Soti’s research indicates that shoppers have a favorable attitude toward in-store mobile technology, although that sentiment doesn’t quite extend to mobile payment apps like Apple Pay. Shoppers are looking for convenience above all else, making them highly likely to favor stores that are equipped with self-checkout stations and wireless devices that store employees can use to expedite checkout processes.

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