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In-store automation provides major competitive advantage for retailers

January 10, 2020

Via: Charged

In-store automation has become a major competitive advantage for retailers promising to attract online shoppers back to the high street.

Nearly 60 per cent of customers say they would shift their purchases to a retail store utilising in-store automation over one without, according to new research from Capgemini.

A further 46 per cent of consumers say they would be willing to shift their online purchasing to physical stores which offered automation, transferring an average of between 20 and 25 per cent of their purchases.

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