The 21st century fashion retailer market is incredibly fierce, with both high street and online retailers competing for a place in their customers’ hearts. In order for high street stores to continue to conquer the consumer market, the experience they offer the customer must be unrivalled.
Pricing mix-ups and price discrepancies between online and in-store present real problems for retailers. The EllaFashion system offers an innovative solution to this problem. The system consists of digital price tags, which are firstly scanned into the intelligent inventory system and then attached to individual garments.
