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What Do Shoppers Value and Want When They Walk Into Retail Stores?

We now value the worth of something by how picture-ready it is. I got caught up in it myself while staying in Los Angeles recently.

A trendy new ice cream shop next to my hotel was known for their bouquet of ice cream cone.

I had to see what that was.

Nine small scoops of ice cream in a waffle cone for $9.

But it wasn’t the ice cream – which was fine, I mean, it’s ice cream – it was the presentation.

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