Surprise shipping fees, lengthy delivery, security concerns, and a cumbersome checkout process are just some of the long list of reasons for online cart abandonment.
Statista reports that online cart abandonment has been climbing steadily since 2014, reaching 70% in 2023 for the first time since 2013 and up from 60% in 2006.
Last year, Baymard Institute found that the top reason U.S. online shoppers had abandoned a cart within the previous three months was “I was just browsing/not ready to buy,” cited by 47.8%.
