A recent ComScore report of 5,000 U.S. shoppers found that, “for the first time in the study’s five-year history” more than half of all consumer purchases are made online. That’s not all that surprising; honestly, it’s more surprising that it took so long to happen. In a short number of years, we’ll be saying the same thing about mobile commerce.
The same survey found that 44% of shoppers use their mobile device to purchase items online, and more than half report that they use their mobile device to research products before buying. Mobile shopping is fast approaching ubiquity, which means that only those retailers who embrace its challenges can reap the rewards yet to come.
