Tag: pitfalls

Customer Experience, Editorial

A Marketer’s Guide to Developing Buyer Personas

July 21, 2019

Via: Sofia Allende

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]