Top

FTC, 17 states sue Amazon for ‘exploiting its monopoly power’

Omnichannel fulfillment obstacles don’t have to hold you back

Parisian charm: 4 examples of the best in-store tech in Paris

How NFT Gamification Can Impact Customer Experiences in the Retail Industry in 2023

Card payments soared to 90% of retail transactions in 2021

Tag: pitfalls

Customer Experience, Editorial

A Marketer’s Guide to Developing Buyer Personas

July 21, 2019

Via: Sofia Allende

Marketing personas have been around since the 1990s. They may not be new, but they represent an invaluable tool for marketers, advertisers, Web developers, and UX designers. “Personas are often met with opposition because they’re a lot of work to […]