Tag: online content

Customer Engagement, Customer Experience

Visual search seen as more trustworthy than other online content, study finds

February 5, 2019

Via: Retail Dive

Visuals are increasingly important for engaging consumers, especially as people are spending more time on their smartphones. As the Intent Lab research shows, visual search is closely linked to search engines and social media platforms where consumers are relying more […]

Customer Engagement, Customer Experience

Study: Consumers influence other consumers

April 29, 2016

Via: Retailing Today

Retailers who can get consumers to generate social and online content about them have a decided competitive edge. According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about […]