Julien Lapka, co-CEO of brand and cultural consultancy Flamingo Shanghai, spoke to eMarketer’s Man-Chung Cheung about young adults’ activities—digital and otherwise—in China, and their attitudes about marketing.
eMarketer: Everything has transformed so quickly in China in the past 40 years. Prior to that, many consumption habits simply did not exist. How has recent history shaped the way China’s Post-90s generation approach digital devices and content compared to their counterparts in the West?
