Tag: branding

August 15, 2023

There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy and purpose of the brand, including things like the brand story, the mission of the brand and the personality or “tone of […]

October 14, 2022

A new poll from Brightpearl reveals the top 25 fastest growing online retailers for 2022 across the entire United States. These ecommerce brands generated more than $341 million in revenue over a 12-month period. A quarter of the companies on […]

July 19, 2022

In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, this is useless without loyal customers. Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow in this ever-changing […]

March 10, 2022

Retailers deal with plenty of challenges as an ecommerce business owner, but there is likely one big challenge that tops their list: making sales. Brands want to get their products into the hands of as many happy customers as they […]

August 26, 2021

Ecommerce may steal the headlines in today’s retail world, but more than 90 percent of retail sales in the United States still occur in physical stores. This fact has led to an interesting emerging trend — a growing number of […]

March 3, 2021

Ralph Lauren has become the latest luxury fashion retailer to launch a subscription rental service as it seeks to tap into the “growing focus on the sharing economy”. ‘The Lauren Look’, the retailer’s first subscription apparel rental initiative, offers members […]

December 27, 2018

With 43% of US ecommerce sales going to Amazon, how does a small to medium-sized company get any visibility? Having a strong branding strategy on and off Amazon is key. Many companies are seeing a decline in sales for the […]

October 11, 2018

For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online […]

May 3, 2018

The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months. Euphemia Erikson, a VP at First Data, a company that’s behind 40% […]

February 22, 2018

Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed. If the coffee, clothing, or furniture you sold was high quality, that was enough to […]

August 14, 2017

Event marketing is a powerful marketing tool that provides customers with a real-time and tangible experience, unlike any other marketing method. Whether it’s a personal company event or part of a trade-show concept, events have historically been a successful method […]

August 8, 2017

As we soak up the last days of summer, it’s also time to start thinking about preparing for the back-to-school shopping season. Back-to-school is the second biggest shopping event of the year, and back-to-school shopping is expected to reach new […]

July 12, 2017

Too many retailers are terrified of Generation Z based off of the fact that they’re comparison shoppers. It’s true that young shoppers are quick to hop on their Iphones to find the best price on an item, but there’s no […]

June 30, 2017

The whole world is going digital. From newspapers to shopping, the web is the place to succeed. This means that your designs, products, and ideas need to be available and presented to potential buyers online. You need a catalog and you […]

June 27, 2017

It’s great that your company recognizes the importance of advertising to Generation Z. Also called “pivotals” and “post-Millennials,” Generation Z already makes up the biggest part of the U.S. population, so you’re right to try to establish a brand relationship […]

June 21, 2017

Congratulations – you’ve created a brand. Your designs are amazing. You’ve sourced your materials. You have your production chain rolling. Take a deep breath, because now you need to sell. It’s time to put your line into the hands and […]

June 15, 2017

The business or corporate environment has been going through a metamorphosis that has guaranteed high competition. In order to stand out, it’s apparent that all corporate entities regardless of size need to develop their own unique as well as attractive […]

June 12, 2017

Is retail slowing experiencing its demise? From Sports Authority to Wet Seal, it seems like some of the once-popular big box stores are having one last big sale and then closing up shop. But why? While consumers tend to shop […]

June 5, 2017

In the age of “instant,” it’s more important than ever that brands keep up with the trends – and the teens that define them – that could make or break their businesses. When teens shop online, they are looking to […]

June 2, 2017

The rise of IoT and online shopping have taken a toll on the success of independent retailers across the nation. As consumers shift their purchase habits from in-store to online, brick-and-mortar shops are faced with the challenge of attracting shoppers […]