In today’s increasingly digital world, it has become easier for brands to expand consumers’ awareness. However, this is useless without loyal customers. Understanding brand loyalty and the shopper mindset is vital in helping retailers manage and grow in this ever-changing market.
Provoke Insights, a full-service market research firm, launched a new bi-annual trends study to answer these pressing questions. Covering multiple industries and shopping themes, including retail technology, they dug deep to find exactly what consumers are looking for when it comes to technology and retail, and ultimately, what will help create loyal customers.
