It’s great that your company recognizes the importance of advertising to Generation Z. Also called “pivotals” and “post-Millennials,” Generation Z already makes up the biggest part of the U.S. population, so you’re right to try to establish a brand relationship with these future consumers.
However, Generation Z is averse to advertising — especially digital advertising — and many companies trying to appeal to this young audience are instead giving their brand the kiss-of-death by over-marketing to this ad-weary group.
