Retailers around the world have felt the impact of the supply chain crisis. While the problem may appear too daunting to solve, there are several opportunities that brands can seize to mitigate loss and build their customer support.
How Did the Supply Chain Fall Out of Its Rhythm?
Ultimately, the pandemic was the first domino to topple, triggering what is known as the “bullwhip effect”: a (typically upward) change in supply demand on the retail level which generates grander distortions on the wholesale and manufacturer level.
