If Starbucks makes good on its most recent environmentally-minded endeavor, by 2025 you may not see nearly as many of the chain’s paper cups in the hands of coffee drinkers.
Michael Kobori, chief sustainability officer at Starbucks, called eliminating the disposable cup the “Holy Grail” of an environmental solution, according to CNN.
The chain wants to allow all customers by 2025 to be using either their own coffee mugs or reusable cups available in-store, as an alternative to the now ubiquitous branded paper cup. While not promising to get rid of single-use paper cups entirely, the chain does plan to take steps to make the option less attractive. It is testing 20 versions of “borrow-a-cup” programs in eight different markets in an attempt to find the best model for promoting reusability.
