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Customer-centric supply chains by design

September 1, 2023


Long-established methods for designing supply chains are becoming obsolete. As a result, companies need fresh approaches to keep pace with ever-changing markets and harness new technology’s benefits.

Such methods are available, but companies must adopt them and align their supply chain design practices with today’s business demands. In this article, we describe four ways to achieve these goals.

Change on multiple fronts

As the COVID-19 pandemic underlined, the ability to respond speedily to market shifts and increasingly demanding customers has become a competitive necessity. This is especially true today, as companies adjust their supply chains in light of the lessons learned during the pandemic.

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