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6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle 

October 6, 2023

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With the bustling holiday shopping season nearing, many brands have spent the last several months assessing their operational strengths and weaknesses, particularly in logistics and fulfillment. Oftentimes, these hinge on the synergy between a brand and its third-party logistics (3PL) provider. To succeed in the holiday peak season and ensure seamless fulfillment, deliveries, and returns, it’s essential for these partners to monitor key metrics, analyze operational data and maintain communication.

Consider the following six metrics as North Star indicators. By tracking, analyzing and leveraging these insights, brands and their 3PL can work together to shape the performance of the holiday peak season.

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