More time means more money. This is an adage that rings true in many walks of life, retail being one. More time spent in your store amounts to more money spent, right?
Right. The Wall Street Journal reports that retailers could see sales increases of up to 40% from encouraging lingering shoppers.
While statistically this may be the trend, longer dwell times don’t always mean more conversions. More time could mean that customers had difficulty navigating your store, finding the right product because online inventory information was inaccurate, or locating an available store associate to help them with their purchase.0
