With its new campaign, Wayfair is welcoming shoppers to “The Wayborhood,” a playful, fantastical neighborhood that celebrates the home retailer’s “Every style, every home” tagline and comes to life across a variety of consumer touch points. By tweaking its logo and updating its jingle, Wayfair becomes the latest company to refresh its brand to engage with evolving consumers.
The campaign and brand evolution comes as the company ramps up its physical presence after several years of experimentation. This spring, it will open the first large-format Wayfair store in Wilmette, Illinois. An omnichannel strategy that spans physical and digital channels is increasingly necessary to meet changing consumer needs.
