Ulta Beaut announced in a press release its commitment to foster broader diversity, equity, and inclusion by spending over $25 million to amplify brands, adjust merchandise assortment, promote Black voices, and create welcoming guest and associate experiences. Mary Dillon, CEO of Ulta Beauty, said, “As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity.”