TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce.
The Chinese short-form video behemoth has signed a new partnership with Shopify allowing its retailers to begin advertising and selling goods through TikTok.
Shopify, which now provides the ecommerce platform for over 800,000 brands, will allow its merchants to connect to a “TikTok for Business” account and post videos featuring “shoppable ads”.
