As the COVID-19 pandemic forced nonessential retailers to close their doors, some stores, such as Kohl’s and GameStop, saw a spike in their e-commerce operations. The coronavirus pandemic has reinforced the importance of e-commerce as well as brought to light its constraints.
With the holidays fast approaching, retailers like Best Buy, Walmart and Target, have introduced their own online sales days mirroring that of Amazon Prime Day, which was moved to October. In a season that is expected to be largely online, the recent findings from goMoxie indicate that retailers must improve their online presence or they will lose customers.
