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Under Armour struggles on at home with ‘more pain’ ahead

October 30, 2018

Unlike rival Nike, Under Armour is still struggling to recover at home.

Under Armour’s third quarter North America revenue fell 2% to $1.1 billion while its international business, just 24% of total revenue, rose 15% to $351 million.

That’s worrying, and reflects several challenges for the activewear company, according to GlobalData Retail Managing Director​ Neil Saunders. Those challenges include a slowdown in athleisure sales that is hurting many players and, in footwear, a loss of “significant market share to Nike, which has been more innovative and focused with its product strategy,” Saunders said in comments emailed to Retail Dive.

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