Unlike rival Nike, Under Armour is still struggling to recover at home.
Under Armour’s third quarter North America revenue fell 2% to $1.1 billion while its international business, just 24% of total revenue, rose 15% to $351 million.
That’s worrying, and reflects several challenges for the activewear company, according to GlobalData Retail Managing Director Neil Saunders. Those challenges include a slowdown in athleisure sales that is hurting many players and, in footwear, a loss of “significant market share to Nike, which has been more innovative and focused with its product strategy,” Saunders said in comments emailed to Retail Dive.
