It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe, and the Shop Premium Outlets (SPO) marketplace is going strong. The site, aimed at bringing off-price inventory from Simon’s malls online, now features more than 300 brands and as of last September, sales were up 100% year over year.
According to SPO’s CEO Neel Grover — who has spent the last 20 years leading some of the world’s biggest marketplaces, including Buy.com, Rakuten and Bluefly.com — this is still just the beginning for SPO.
