Research from the University of Bath’s School of Management found in-store music can lift sales by more than 10 percent during the weekdays but questioned whether tunes might be neutral or even distracting for weekend shoppers.
The studies involving an analysis of 150,000 shopping trips at a Swedish supermarket chain in Stockholm found that people shopping for groceries from Monday to Thursday “tend to be mentally tired from the working week and ‘pleasant’ music played in-store lifts their mood, making their decision-making on shopping items more intuitive.”
