Consumers are returning to the physical store for all the advantages it offers: the ability to touch, feel and experience the brand — and most importantly, be a part of the brand’s community or “tribe.” Brands should focus on creating an experiential space that takes advantage of all that in-store has to offer.
Location, Location, Location
It goes without saying that the location is critical. Capitalizing on existing foot traffic in New York means being close to an urban node like Rockefeller Center, Williamsburg, Times Square or Union Square and is important for those brands dependent on walk-in sales.
