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Office Depot’s back-to-business approach pays off

August 7, 2018

Office Depot beat most analyst estimates of overall second-quarter profit and sales, but there’s a notable shift in where its strength lies. The retailer is solidifying its pivot to a business-solutions focus, and perhaps in the nick of time, with Amazon poised to grab more consumer office supplies and back-to-school sales.

“Amazon is making a major push into the B2S/B2C [back-to-school/back-to-college] arena with dedicated deals and pages. Amazon Prime Day is somewhat strategically located [a]head of school starts across the South and has made it easy for Prime members to fill their B2S needs at instead of traditional locations such as Walmart, Target, Staples, Office Depot, Dollar General, Kohl’s, Costco, among other teen apparel retailers,” Retail Metrics President Ken Perkins said in comments emailed to Retail Dive.

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